Success at L&L

The line at L&L Hawaiian Barbeque stretched out the door and far down Keeaumoku Street today.
The line at L&L Hawaiian Barbeque stretched out the door and far down Keeaumoku Street today.

Benefit for high school athletes a hit

If you timed it right, you didn’t need to wait hours to get a $1 sirloin steak plate at L&L Hawaiian Barbeque today.

The Keeaumoku location, in Wal-Mart, teamed up with Keith Amemiya and the Hawaii High School Athletic Association to help high school athletes today. At 11 a.m., hundreds of hungry customers lined up outside the eatery. The line extended along the parking lot and out into the sun on Keeaumoku Street.

How was the sirloin steak? Very good. The plates are going to the first 1,000 customers at that $1 price. As of noon, there was still a line, but it was smaller, of course. One employee said they’d gone through roughly 600 plates by then (11:50 a.m.).


So, if you went to L&L around noon, your wait wouldn’t be very long. I went to the back of the line around 11:35 and had my plate by 11:50.

Of course, there are some people who couldn’t wait until noon. Wallace Kam was first in line. He got there at midnight, not so much for the sirloin steak, but for the chance to win a $200 coupon for a flight from Honolulu to Manila on Hawaiian Airlines.

Eddie Flores, co-owner of L&L, had a similar promotion a year ago with 76-cent plates.


“We just like to say thank you to our customers,” he said.

Flores’ workers started prepping for the event last night, and the cooking began at 9 a.m.


Central Pacific Bank showed up, too, with a $500 check. That put a smile on the face of Keith Amemiya, who continues to generate interest for athletic programs.

Though high school athletic departments lost a whopping $1.2 million in funding from the state this year, Amemiya has sparked a drive from the business community that has amounted to more than $400,000 so far.

A Central Pacific Bank representative shakes hands with Keith Amemiya after presenting a check for $500 for high school athletics. At center is L&L Hawaiian Barbeque co-owner Eddie Flores.
A Central Pacific Bank representative shakes hands with Keith Amemiya after presenting a check for $500 for high school athletics. At center is L&L Hawaiian Barbeque co-owner Eddie Flores.
The 8-ounce sirloin steak plate went for $1 as a one-time event this morning at L&L Hawaiian Barbeque at the Keeaumoku location. Photos by Paul Honda.
The 8-ounce sirloin steak plate went for $1 as a one-time event this morning at L&L Hawaiian Barbeque at the Keeaumoku location. Photos by Paul Honda.

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